What is this about?

This blog is really meant for anyone who cares about the implications of their food choices — not just Jewish vegetarians and vegans.

The Beet-Eating Heeb is committed to providing a forum for a meaningful, and occasionally light-hearted, discussion of food issues. And, oy vey, are there a lot of issues.

So who is this mysterious, purple-faced, bespectacled beet eater?

BEH is also known as Jeffrey Cohan, a Prius-driving, bicycle-riding, meditating, yoga-posing Jew who lives in Pittsburgh, PA.  Jeffrey has 18 years of experience in print journalism is currently the executive director of Jewish Vegetarians of North America.

This blog is dedicated to Wife of BEH, who is the love of his life and a tremendous vegan cook.

This blog is not affiliated in any way with Heeb Magazine.

Send feedback to beeteatingheeb@gmail.com and follow The Beet-Eating Heeb on Twitter @BeetEatingHeeb and on Facebook.

  1. Torah observant Jew

    Shalom to BEH,

    I would love you as I love every other Jew as I am commanded in the Torah. But the Rambam explicitly states that one is not just not obligated to love apikorsim, kofrim, minim and sonei-Hashem, but one is obligated to hate them. To HATE them.

    So I am sorry to inform you that every Torah observant and God loving Jew is obligated to hate you.

  2. Keep the beet! It is a very nutritious wonderful veggie that can be eaten raw, cooked or fermented! If you don’t like red it also comes in golden- and don’t forget the greens, yumm!

  3. I just found your blog- thanks for speaking out! I have been vegetarian for 40 years and raised 4 children and my husband veggie/vegan. I am now vegan raw (not quite 100%) and never felt so healthy. I feel connected to the land and spiritually connected to the food I eat and how I eat it. My Judaism is a big part of what and how I eat, I feel this is true kashrut- to eat what was given to us in the garden of eating, and in the form nature gave it.

    • Wow, congrats on the big move! I tried Field Roast for the first time at the Vegan Holiday Festival (I think maybe Vegfest?) and have been a fan ever since. The Celebration Roast is my rfiaovte. I never liked real meat, and your product is the only one that has enough real flavor to make it a food on it’s own, not something fake. I’m not ready for the sausages yet (they look too meaty, I know I’m crazy!), but I love love love the roasts! Keep up the great work

  4. Great blog Jeff. Wish you all the best with this blog, which I enjoyed reading and the JVNA. All my best.

  5. great blog jeff!! love it!

  6. Fred Eats A Pea is grateful to you for your backing his campaign! His biography does try to help kids learn about veganism and in turn, explore foods that they may not have been willing to try before. Personally, I never was overly fond of beets, but I, too, am trying to broaden my taste, especially now that we are a house of vegans! And that feels so good, both ethically (for me) and health-wise! So thank you for helping to spread the word! Btw, a lot of the local colleges could also use help w/their vegan options, or lack thereof! Best to you and thank you again!

    • The entire faimly went vegan last May. After we watched Forks over Knives how could we not. We had shifted to all organic and non GMO a year earlier. It for health reasons but it sure helps keeping a kosher kitchen and I don’t have to worry about timing either. Now, what to do with all these blue and red items? lol

  7. Best of luck on this blog! But as a respectful non-vegetarian, I wish you would have selected a more “appetizing” symbol than the humble beet — one of the few veggies I avoid at all costs (along with lima beans).

    I’m looking forward to a future post regarding the vegetarian options at Heinz Field!

    (Side note to Kiley — Remember that you still have freedom of choice!)

    • A version of this blog appears on http://www.thejewishchronicle.net, which will be an excellent avenue to compare the vegetarian options at Heinz Field, PNC Park and the Consol Energy Center.

    • Abs directly are not a sign of helath but indirectly they suggest that you exercise regularly(small amounts of exercise can help you recover from disease). Also it shows you don’t have much fat and presuming you aren’t dieting like crazy it shows you eat helathily which is a sign of good helath. The abs are cosmetic but it is what they represent that is shows that you are helathy.

  8. Thanks Richard. Your endorsement means a lot to The Beet-Eating Heeb.

  9. As president of Jewish Vegetarians of North America, I am very excited about this new initiative and wish you much success. At a time when it is increasingly clear that a major societal shift to plant-based diets is essential to end the epidemic of diseases in the Jewish and other communities and to have a chance to avoid impending climate, food, water, and energy catastrophes, this initiative is very important and I wish Jeff much hatzlacha (success)!

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