What is this about?
This blog is really meant for anyone who cares about the implications of their food choices — not just Jewish vegetarians and vegans.
The Beet-Eating Heeb is committed to providing a forum for a meaningful, and occasionally light-hearted, discussion of food issues. And, oy vey, are there a lot of issues.
So who is this mysterious, purple-faced, bespectacled beet eater?
BEH is also known as Jeffrey Cohan, a Prius-driving, bicycle-riding, meditating, yoga-posing Jew who lives in Pittsburgh, PA. Jeffrey has 18 years of experience in print journalism is currently the executive director of Jewish Vegetarians of North America.
This blog is dedicated to Wife of BEH, who is the love of his life and a tremendous vegan cook.
This blog is not affiliated in any way with Heeb Magazine.